Zapier vs Make

The short answer

Zapier and Make solve the same basic problem: moving data between apps automatically instead of copying it by hand. Both are no-code automation platforms, both are freemium, and both connect thousands of apps into workflows that run without you touching them. The real difference is coverage and price. Zapier connects more than 9,000 apps and leads with breadth. Make (formerly Integromat) connects more than 3,000 apps, brands itself specifically as a visual automation platform, and costs less to get started. If the tool you need to connect is a mainstream SaaS product, Zapier's library is more likely to already support it. If your stack is already covered and you want a lower price with more free usage before you pay, Make is the better starting point.

Neither platform requires code, and both fall into the same category and tags (automation, integrations, workflows), so the choice usually comes down to what's actually in your stack and what you're willing to pay for the widest possible reach.

Where Zapier wins

Zapier's core claim is scale: it's a no-code automation platform that connects more than 9,000 apps so data flows between your tools automatically. That's roughly three times the app count Make lists, and for a lot of teams the deciding factor isn't features, it's whether the specific niche tool they use is supported at all.

Zapier's listed integrations lean toward mainstream business software: Slack, Gmail, Google Sheets, HubSpot and Salesforce. That's a CRM (Salesforce), a sales and marketing platform (HubSpot) and everyday communication tools (Slack, Gmail) covered natively. For a sales or marketing team already living in HubSpot or Salesforce, that direct coverage matters more than saving a few dollars a month elsewhere.

Zapier also has a free plan (100 tasks/mo) to test a workflow before committing to the $19.99/mo Professional tier, billed annually.

Where Make wins

Make's biggest advantage is price. Paid plans start at $9/mo (Core, monthly billing), less than half Zapier's $19.99/mo entry point. Make states that annual billing saves 15% or more, though it doesn't publish the exact annual rate on-site, so the monthly comparison is the fair one to use.

Make's free plan is also more generous on paper: 1,000 operations/mo versus Zapier's 100 tasks/mo, giving you more room to actually run something in production before you're forced to pay.

Make brands itself specifically as a visual automation platform, connecting apps into no-code workflows you build and see as a layout rather than a plain list of steps. Its listed integrations include Pipedrive and Airtable alongside Google Sheets and Gmail, which matters if your stack includes those tools specifically, since they're not in Zapier's listed integration set.

Verdict

Choose Zapier if the tool you need to connect is a mainstream SaaS product and you want the widest possible app library to draw from: at 9,000+ apps versus Make's 3,000+, it's simply more likely to already support whatever you're running, and its native Slack, Gmail, HubSpot and Salesforce coverage suits a typical sales or marketing stack. Expect to pay more for that reach, from $19.99/mo.

Choose Make if your stack is already covered by its integration list (Google Sheets, Gmail, Pipedrive, Airtable) or by apps outside either platform's named list, and price is the deciding factor: it starts at $9/mo, less than half Zapier's entry price, with a more generous free tier (1,000 operations/mo) to prove out the automation before you pay anything.

If you're not sure yet whether your specific tools are supported, that's the first thing to check on each platform directly, since app coverage is the single biggest reason to pick one over the other.