Typeform vs Tally
| Typeform | Tally | |
|---|---|---|
| Category | data | data |
| Pricing | Freemium: Free: 100 responses/mo, 1 user; Basic $25/mo billed annually ($29 monthly) with 100 responses; Plus $50/mo annually ($59) with 1,000 responses; Business $83/mo annually ($99) with 10,000 responses and Smart Insights; Talent $119/mo annually ($169) with 3,000 responses; Growth Flow $266/mo annually ($349) with 10,000 responses and a 14-day trial; Enterprise on request with unlimited responses | Freemium: Free EUR 0: unlimited forms and submissions within fair use, including payments, signatures, file uploads, conditional logic and calculations, 45+ languages; Pro EUR 20/mo removing branding and adding custom domains, team collaboration, partial submissions, custom CSS and 30-day version history; Business EUR 65/mo adding data retention controls, email verification and 90-day version history; annual billing gives 2 months off |
| Integrations | Zapier, Airtable, HubSpot, Pipedrive, Mailchimp, Slack, Calendly, Salesforce | Google Drive, Notion, Airtable, Zapier, Make |
The short answer
One optimizes for completion, the other for cost. Both build good forms.
Choose Typeform when the form is commercially important and completion rate is worth money: lead qualification, applications, customer research. Its one-question-at-a-time format changes how many people finish. Free covers 100 responses per month, and pricing rises with monthly responses, with Plus at $50 per month billed annually for 1,000.
Choose Tally when you need forms to work without a forms budget. Unlimited forms and unlimited submissions on the free plan, within fair use, including payments, signatures, file uploads and conditional logic, with Pro at EUR 20 per month mainly to remove branding.
Where Typeform wins
Typeform wins on completion. Asking one question at a time removes the intimidation of a long form, and for anything where each response is a lead or a customer, a higher finish rate is worth more than the subscription costs.
It wins on polish and on the AI layer around responses: AI-powered form creation from Basic, Clarify with AI to follow up on vague answers, and Smart Insights analysing responses from Business.
And it wins on ecosystem depth, with named integrations including Zapier, Airtable, Google Sheets, HubSpot, Pipedrive, Mailchimp, Slack, Calendly and Salesforce, so answers reach the systems that act on them.
Where Tally wins
Tally wins on the free plan by a distance. Unlimited forms and unlimited submissions within fair use, with payments, signatures, file uploads, conditional logic and calculations included, is not normal in this category, where competitors meter responses tightly.
It wins on how forms are built. Typing in a document that turns into fields is faster than a drag-and-drop builder, particularly for long forms, and it removes the setup ceremony entirely.
And it wins on predictability. Because submissions are not metered, a campaign that performs better than expected does not cost more, where response-based pricing punishes exactly the outcome you wanted.
Verdict
If the form is a revenue surface and you can name what a completed response is worth, use Typeform and accept the response ladder as a cost of conversion.
If you need reliable forms across the business, internal requests, briefs, registrations, order forms, use Tally, start free, and pay EUR 20 per month for Pro when it needs to look like yours rather than like Tally.
The comparison people get wrong is paying for Typeform's Basic tier at $25 per month billed annually, which carries the same 100 responses as its free plan. That step buys features, not volume. If volume is your problem, either move to Plus or use the tool that does not meter it.
Typeform
Conversational forms and surveys that ask one question at a time, with AI form creation and integrations into the tools that receive the answers.
Free: 100 responses/mo, 1 user; Basic $25/mo billed annually ($29 monthly) with 100 responses; Plus $50/mo annually ($59) with 1,000 responses; Business $83/mo annually ($99) with 10,000 responses and Smart Insights; Talent $119/mo annually ($169) with 3,000 responses; Growth Flow $266/mo annually ($349) with 10,000 responses and a 14-day trial; Enterprise on request with unlimited responses
Tally
Form builder that works like a document, with unlimited forms and submissions on the free plan and payments, signatures and logic included.
Free EUR 0: unlimited forms and submissions within fair use, including payments, signatures, file uploads, conditional logic and calculations, 45+ languages; Pro EUR 20/mo removing branding and adding custom domains, team collaboration, partial submissions, custom CSS and 30-day version history; Business EUR 65/mo adding data retention controls, email verification and 90-day version history; annual billing gives 2 months off